Facebook Best Practices for Realtors

Posted by Melissa Lynn Galland on Mar 27, 2018 9:00:00 AM

Topics: Realtors

We recently shared how realtors can use Facebook to help establish a strong online business presence. Today, we wanted to take a deeper dive into the topic, and talk about specific actions realtors can take to generate leads on Facebook.

As the largest online community on the planet, Facebook can be a potential source of nearly endless customer leads. The social network now has 1.61 billion monthly active users who share an overwhelming amount of content every single day. It’s no wonder many agents don’t know where to even begin.

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Spotlight Realtor Q&A: Tyler Fitzgerald from Coldwell Banker

Posted by Melissa Lynn Galland on Mar 2, 2018 4:21:28 AM

Topics: Realtors

We recently sat down with Tyler Fitzgerald, one of Adair’s top realtors, to learn what’s worked best in building relationships with new clients.

Here's what Tyler shared that works best for him and his clients: 

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How Realtors Can Generate New Clients by Optimizing Facebook

Posted by Melissa Lynn Galland on Jan 30, 2018 10:21:58 AM

Topics: Realtors

With every passing year, it seems that Facebook grows and evolves to encompass more aspects of our day-to-day lives. Although it is used primarily to focus on connecting with friends and family members, now it also serves as an important resource for everything from news and business reviews to real-estate searches.

It’s no wonder that Facebook continues to grow in importance; today, nearly 70 percent of all U.S. adults use the platform, more than double those using Instagram, Pinterest, or even LinkedIn. For business owners and entrepreneurs, Facebook has become a vital tool for finding new clients, staying in touch with existing ones, and serving as “thought leaders” in their fields.

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Why Realtors Should Partner With Custom Home Builders

Posted by Melissa Lynn Galland on Sep 13, 2017 8:00:00 AM

Topics: Realtors

Successful realtors rely on multiple revenue streams to generate income through all types of market cycles. Some of these include typical home sales, land sales, property management, and partnering with custom home builders. With the latter, you have an opportunity to boost revenue by referring land clients who want to build a new home on the land you have sold them. If they decide to go with the builder you have recommended, you get a commission on the home, just as you would if you were selling an existing home.

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Custom Homebuilding 101 for Realtors

Posted by Melissa Lynn Galland on May 24, 2017 7:38:52 AM

Topics: Realtors

Nearly a quarter of all homes built in the U.S. are “custom,” a figure that speaks to how many homebuyers crave the chance to create a one-of-a-kind house that works for the way they live. From the realtor perspective, the growing popularity of custom homebuilding presents some exciting opportunities. After all, many customers who are building a custom home need additional guidance through the process—and a realtor can be the perfect partner at every stage.

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What Realtors Need to Know Before Recommending Custom Homebuilding

Posted by Melissa Lynn Galland on May 19, 2017 8:55:51 AM

Topics: Realtors

Realtors work with all sorts of clients, including those who want to buy an existing home, people looking for land as a long-term investment, and customers who want to purchase land and build on it right away. In some cases, clients are looking for the home of their dreams, but it doesn’t exist in the region they are searching. Customers with unique needs like multigenerational floor plans or single-floor living might struggle to find a home that matches their requirements without investing in a major renovation. Whatever the reasons might be, custom homebuilding could be the answer.

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4 Income Opportunities for New Realtors

Posted by Melissa Lynn Galland on May 17, 2017 8:00:00 AM

Topics: Realtors

In job satisfaction surveys, realtors regularly rank near the top. There’s no doubt that becoming a realtor can be a satisfying and lucrative career move. But the first few years in the new position can be a challenge.

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What the Flip? Real Estate Investors Look to Custom Homes

Posted by Melissa Lynn Galland on Nov 3, 2015 10:43:01 AM

Topics: Realtors

Do you love house flipping shows on tv as much as we do? You know the ones. Brave investors buy old homes sight unseen, fix them up, and sell them for a profit that is more than many of us make in a year. Along the way there are lots of surprises that threaten to blow the budget: new plumbing is needed, foundation work needs to be done, or a new roof has to be installed.

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