Real Estate News

Realtors with growing businesses are always looking for new opportunities to reach more people and connecting with other companies is an excellent way to get more referrals.

Working with hundreds of realtors over the years, we’ve compiled a list of local partnerships that have helped local realtor generate more clients.

So if you’re trying to generate more leads and expand your realtor business, consider forging new partnerships with these types of businesses.

If you have clients who are planning to build a new custom home and need to sell their existing house first, you want to help them get as much as possible from the sale. After all, the more they can get for their old home, the more they can invest in the new one.

So to help your clients get the most value from their existing home, we talked to several realtors about the best practices of staging land. Making small investments of both time and money in your home can often yield large returns in the value - and this is where staging comes in.

When staging land for sale, here are the things you should consider to help increase the value of their property.

You’ve probably been there before: A client is on the verge of purchasing a lot, and they just can’t pull the trigger because they’re unsure about the homebuilding process. They want to know how long it will take, how much work it will be for them, and of course, how much it will cost. These are valid concerns, but you can help give them peace of mind and the confidence to move forward by being prepared to talk about how the homebuilding process works.  

An important part of being successful in the real estate industry is being aware of and responding to the current trends. Knowing what your clients will be facing when it comes to factors such as inventory, pricing, and market volatility will help you set realistic expectations and help them find the type of home they want. Because the market is always changing, it’s a good idea to do a monthly check-in on the latest research.   

When selling land or new home construction packages, it’s a good idea to be prepared to answer the most common questions asked by first-time homebuilders. Even seasoned homeowners may be unfamiliar with the process of building a new home, as it is very different from moving into an existing home. The more prepared you are with responses, the closer you will get to closing the sale, so be ready to answer these 10 frequently asked questions.

We recently shared how realtors can use Facebook to help establish a strong online business presence. Today, we wanted to take a deeper dive into the topic, and talk about specific actions realtors can take to generate leads on Facebook.

As the largest online community on the planet, Facebook can be a potential source of nearly endless customer leads. The social network now has 1.61 billion monthly active users who share an overwhelming amount of content every single day. It’s no wonder many agents don’t know where to even begin.

We recently sat down with Tyler Fitzgerald, one of Adair’s top realtors, to learn what’s worked best in building relationships with new clients.

Here's what Tyler shared that works best for him and his clients: 

With every passing year, it seems that Facebook grows and evolves to encompass more aspects of our day-to-day lives. Although it is used primarily to focus on connecting with friends and family members, now it also serves as an important resource for everything from news and business reviews to real-estate searches.

It’s no wonder that Facebook continues to grow in importance; today, nearly 70 percent of all U.S. adults use the platform, more than double those using Instagram, Pinterest, or even LinkedIn. For business owners and entrepreneurs, Facebook has become a vital tool for finding new clients, staying in touch with existing ones, and serving as “thought leaders” in their fields.

Successful realtors rely on multiple revenue streams to generate income through all types of market cycles. Some of these include typical home sales, land sales, property management, and partnering with custom home builders. With the latter, you have an opportunity to boost revenue by referring land clients who want to build a new home on the land you have sold them. If they decide to go with the builder you have recommended, you get a commission on the home, just as you would if you were selling an existing home.

Nearly a quarter of all homes built in the U.S. are “custom,” a figure that speaks to how many homebuyers crave the chance to create a one-of-a-kind house that works for the way they live. From the realtor perspective, the growing popularity of custom homebuilding presents some exciting opportunities. After all, many customers who are building a custom home need additional guidance through the process—and a realtor can be the perfect partner at every stage.